SEO for window companies is not a brochure rewrite. Homeowners compare frame materials and opening types for weeks before they book a survey. This programme builds the product, area and installation pages that answer those comparisons, then tracks the measure visits they produce.
Written scope, no price list, no position promises. First build phase runs 12 weeks.
A window purchase is a measured, compared, delayed decision. Most installer websites are built for a decision that already happened, which is why the phone rings less than the traffic suggests.
Casements, sliders, composite doors and bay windows all sit on a single services page. Nothing ranks, and buyers cannot tell what you actually fabricate.
No distinct pages for the towns you cover, so the map pack sends you enquiries 40 miles outside your fitting radius.
Hundreds of install photos, no captions, no project context, no alt text. Image search sends that traffic to competitors who label their work.
Builders and renovation firms look for supply, specification and lead times. A homeowner-only site never shows up for those searches.
No explanation of survey, templating, making good or aftercare, so buyers with awkward openings assume you cannot handle their job.
No product type, property age, number of openings or timeline, so every quote request needs a call before it can be qualified.
Each opening type gets its own page, with frame options, glazing build-up, handle and finish choices, and the installation conditions that suit it. Product naming follows what buyers search, not what the factory calls the profile.
Town, city and showroom pages with genuine local proof, fitting radius detail and a survey booking route. Local citations and profile categories are handled alongside, and we align the area pages with Local SEO For Small Business so the map pack and organic pages reinforce each other.
The survey visit, templating, lead times, access requirements, making good and aftercare explained step by step. This content removes the fear of disruption, which is the most common reason a homeowner delays a decision.
Project galleries with descriptive captions, sensible file sizes and alt text that names the product and setting. Every photo links to the product and area pages it supports. This runs alongside Image SEO Services for accounts with large photo libraries.
Dedicated routes for builders, renovation firms, architects and facilities teams: specification sheets, account setup, lead times, batch consistency and site-measure coordination. Different language, different calls to action, different landing pages.
Clean product URLs, structured data for products and services, mobile speed work, and quote forms that capture product type and timing. Technical, content and reporting stay in one plan, so the pages that launch are the same pages that get maintained.
One page per family, not one page for everything. The right column is the job the page does in the buyer journey.
Product families are set by what you fabricate or supply, not by an idealised catalogue. If a family does not convert, we retire the page instead of padding the site.
Each stage has a page or a section, and each page answers the question that stops a buyer moving forward. In practice that means fewer wasted surveys, because the people who book already understand the product and the process.
Window companies sit on years of install photography that never gets labelled. Captions and alt text are the difference between a gallery nobody finds and a steady stream of image search visits.
Every gallery page names the product, the property type and the constraint the job solved. That is what makes a photo useful to a buyer, and what makes it findable in image results.
We review your enquiry log, the questions surveyors hear on the doorstep, and the pages Google currently shows for your main product terms.
A page plan covering each opening type, material and town, with the internal links that tie them into one cluster instead of a flat list of URLs.
Copy, layout and image direction. Your surveyor or technical lead reviews dimensions, product names and process claims before publication.
Structured data, internal linking, compressed galleries, alt text and mobile speed fixes, shipped in the first six weeks.
New product pages, seasonal campaigns, gallery additions, and a report on quote requests by product family and town.
Site and analytics access, a product list with the names you actually sell, 30 to 50 install photos with rough locations, and one technical reviewer. Budget two hours in month one, then an hour a month.
Rankings, lead volume or a fixed cost per survey. Window demand moves with the housing market and the season. What we can control is coverage, clarity and the quality of the enquiry that reaches your team.
Some platforms cannot serve clean product URLs or fast mobile galleries. When that is the blocker, we plan the rebuild with redirects before launch rather than spending a year working around the platform.
Organic quote requests per month, after casement, sash and composite door pages replaced a single services page.
Monthly enquiries from builders and renovation firms once specification and account pages went live.
Share of organic sessions arriving from image search after galleries were captioned and restructured.
Reporting figures from comparable client accounts. No brand names, and no promise that your market will produce the same curve.
A single-showroom installer with four product families needs a different scope from a fabricator supplying 60 trade accounts across three counties. The quote reflects the number of pages, the competition in your area, the photo library and whether the platform can support the plan.
You receive a written scope before anything starts: pages, briefs, technical tasks, image work, reporting rhythm and the assumptions behind the number. No auto-renewal clauses hidden in an appendix.
Entry scope: audit, page map, three product pages, two town pages, image cleanup and technical fixes, then monthly content.
Growth scope: full product catalogue, trade section, gallery system, seasonal campaigns, conversion testing on the quote form and profile management.
Send your site and your fitting radius, and we will tell you which three pages we would build first.
Product and town pages usually gain visibility within two to three months. Quote volume compounds over two survey seasons as galleries, reviews and internal links accumulate.
Yes. Retail pages follow the homeowner survey journey. Trade pages speak to builders, renovation firms and facilities teams, with specification detail, lead times and account terms.
Yes. We caption, compress and structure installation galleries for image search, keep file weight down, and tie each photo to the product and area pages it supports.
Only if the current platform blocks clean product URLs, fast mobile pages or structured data. We audit first, and most accounts do not need a rebuild in year one.
As many as you genuinely serve. Each showroom and service area gets its own page with local proof, not a templated paragraph with the town name swapped.
Quote requests by product family and town, survey bookings where tracking allows, image search visibility, page speed and the next month's production list.
Send the site and the product lines you want to grow. We will reply with the pages we would build first, and why those and not others.
