Most WordPress sites do not lose rankings because the writing is weak. They lose rankings because a plugin rewrites the title tag, a tag archive duplicates the category page, the theme prints three H1s, and the cache serves a stale template to Googlebot. Our WordPress SEO services trace those conflicts, fix the settings behind them and rebuild a clean crawl path — usually without a single line of custom code.
None of these announce themselves in Search Console. They sit in the template, the plugin stack or the archive settings, and they slowly hand your positions to a competitor whose pages are cleaner.
An SEO plugin, a page builder and a schema library all hook into the head. The last one wins, and the title you typed in the editor never reaches the SERP. We list every filter that touches the head, the canonical and the schema output, then give each field a single owner.
One post filed under three tags creates three near-identical archives, each indexable, each internally linked. We review index settings per archive type, merge thin tags, and make sure the category that earns links is the one Google is allowed to keep.
Templates drift. A sidebar widget, a related-posts block and the logo can each carry a heading. We read the rendered HTML rather than the editor preview, then correct the outline with theme settings or a small child-theme filter where no setting exists.
Switching from dated URLs to a clean structure after two years of links means a 301 map for every article. We audit the current pattern, check what the sitemap and internal links actually point to, and only then decide whether the gain justifies the redirect risk.
WordPress stores every size it generates and the editor happily inserts the original. We check which file is actually rendered, write descriptive alt text for images that carry meaning, leave decorative images empty, and remove orphaned thumbnails that inflate backups and drag the media library.
Page builders often export buttons as divs with script handlers, and mega menus hide links behind hover states. Crawlers see less than you do. We rebuild the link map inside body copy, so the pages you want ranked receive real text links from related articles.
Two caching layers, minification applied to files that were already minified, and a font loader that blocks render. Mobile Core Web Vitals feel it first. We test with field data, disable whatever duplicates, and set only the options that move LCP, CLS and INP.
Titles set in the plugin, then overridden per post, then overridden again by a bulk edit. Canonicals pointing at a staging domain. XML sitemaps excluding the post types that matter. One careful settings review usually recovers most of it in an afternoon.
Old guides lose positions quietly while competitors update. We pull the queries each URL still earns, compare the top three results, then rebuild the page with current data, a direct answer near the top and links from newer articles in the same cluster.
Robots rules, XML sitemaps, noindex policy for archives and internal search, canonical behaviour on paginated lists, and a log-based look at what Googlebot really fetches. When the problem extends past the CMS into server rules, CDN caching or log files, we pull in Technical SEO Services and keep one project plan instead of two vendors blaming each other.
Title and description patterns per post type, heading templates, breadcrumb markup, image alt rules and reusable internal link blocks. Copy, entity coverage and snippet design are decided alongside On-Page SEO Services, so the template and the writing do not pull in different directions.
We group existing posts into topic clusters, choose the page that should own each query, and add contextual links from supporting posts. No new URL unless the cluster has a real gap that the current library cannot fill — publishing more is the most expensive way to fix a link problem.
LCP, CLS and INP measured on mobile field data, not a lab score. We remove unused plugins, fix render-blocking assets, serve correct image dimensions and confirm that the cache layer does not delay HTML for logged-out visitors while serving fresh pages to editors.
One page per month: indexed pages, crawl errors, template coverage, query movement by cluster and the next ten tasks in priority order. No dashboards that need a login to understand, and no metric that cannot be tied back to a URL.
Every template gets a sample URL: home, category, tag, single post, author archive, search result and 404. We save the raw HTML so later changes can be compared against a fixed baseline.
SEO plugin, schema plugin, tag manager, theme functions, translation plugin. Each one is either given a field to own or removed. Duplicated output is the most common single cause of a page losing its snippet.
Most conflicts are configuration, not design. We change one variable, re-crawl the same URLs and diff the result. Anything that needs a template edit is written down and grouped, so the site is not touched twice for the same problem.
Decide which archive types stay indexable, merge tags with no demand, add body links toward cluster owners, and replace paginated archive links that currently dead-end at page two.
Crawl diff, query movement by cluster, speed field data, and a prune list for pages that no longer earn a visit. Pruning is usually the cheapest ranking improvement available on an older blog.
A B2B packaging supplier, 7 months: organic inquiries 4 → 17 per month after tag archives were consolidated and 38 posts were rewritten around buyer questions.
Manufacturing · 400 postsA SaaS documentation site, 4 months: indexed pages down 31% on purpose, organic trial sign-ups up 22% after duplicate archives and canonical logic were corrected.
Software · docs + blogAn exporter catalog blog, 6 months: mobile LCP 4.1s → 2.2s, blog-assisted quote requests 9 → 26 per month.
Export · WooCommerceFigures come from those accounts. They are not a forecast for your site, and we do not guarantee positions or timelines.
Every project is quoted from scope, never from a price list. We size the work by template count, archive types, plugin stack and the number of posts that need a rewrite. The diagnostic phase usually takes five to ten working days. Implementation then runs in two-week cycles, each closing with a written summary of what changed and what was verified.
You get a short written read of what the crawl sees, then a scope-based quote for the fixes worth doing first.
Settings fixes usually appear in the next crawl, in two to four weeks. Content and cluster work is slower, often three to six months before movement is stable. We report leading indicators — indexed pages, template coverage, crawl errors — so you are not waiting on positions alone.
A temporary admin account plus read access to the hosting panel is enough. If your policy forbids that, we work on a staging clone, deliver a documented change list, and your team applies it while we verify the rendered result.
Yes. Elementor, Divi, Bricks and block themes each output different markup. We test what is rendered, use the builder's own controls where they exist, and add a small child-theme filter only where they do not.
Changes are limited to head output, templates, archives and redirect rules. We snapshot the site, apply one batch at a time and re-crawl the same URLs. Analytics and consent scripts are checked before and after every batch.
Either one, configured once. Most problems come from running both across different phases, or from bulk edits that overwrite per-post fields. We consolidate to one plugin, document the settings in a shared file, and stop future edits from undoing them.
Quality of indexed pages, template coverage, Core Web Vitals field data and organic inquiries by cluster. Rankings are a diagnostic signal, not the deliverable, and we will not report a vanity average position as progress.
No, and we would be careful with anyone who does. Search results are decided by systems no agency controls. What we commit to is the audit, the fixes, the verification and a written record of every change.
Our team has handled WordPress migrations, plugin audits and content rebuilds since 2016, across WooCommerce stores, membership sites and B2B catalog blogs. Every audit is done by the person who implements it, so the recommendation and the fix never sit in different companies.
You get a named contact, a shared checklist and the same WhatsApp thread from first question to final report. If something is outside our scope — a platform migration, a custom application — we say so before the quote, not after it.
Direct lines
WhatsApp: +8618465139145 Telegram: @bdtg678Typical reply time: one working day, Monday to Saturday.
